SEO Expert

We are seeking a highly skilled and results-driven SEO Expert to lead our search engine optimization efforts. The ideal candidate will have a proven track record of optimizing websites for search engines and increasing organic traffic and conversions. You will be responsible for developing and executing SEO strategies, staying updated with industry trends, and collaborating with cross-functional teams to achieve our marketing goals.

Responsibilities:

• Conduct in-depth keyword research to identify valuable target keywords and phrases that align with our business objectives.
• Optimize on-page elements, including meta tags, headings, URLs, and content, to improve search engine visibility and user experience.
• Perform technical SEO audits and implement necessary fixes to enhance website performance and indexability.
• Develop and implement off-page SEO strategies, including link building, outreach, and content promotion, to increase domain authority and backlink profile.
• Analyze website performance using SEO tools and platforms, such as Google Analytics, Google Search Console, and third-party tools, and provide actionable insights and recommendations.
• Stay updated with the latest SEO trends, search engine algorithm updates, and industry best practices to ensure our strategies remain effective and compliant.
• Collaborate with content creators to develop SEO-friendly content and ensure it aligns with our target keywords and search intent.
• Monitor and report on SEO performance metrics, track KPIs, and prepare regular progress reports for management.
• Research and analyze competitors’ SEO strategies to identify opportunities and areas of improvement.
• Provide SEO recommendations for website development, redesigns, and content updates.
• Stay informed about emerging SEO tools, techniques, and industry developments and propose their incorporation into our SEO strategy.

Requirements:

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• Proven experience as an SEO Specialist or similar role, with a strong portfolio of successful SEO campaigns.
• Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools and platforms, such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• Technical SEO expertise, including website auditing, schema markup, and XML sitemaps.
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• A proactive and results-oriented mindset with a focus on continuous improvement.
• Certifications in SEO or related fields are a plus.