AIRCRAFT RADIO AVIONICS
Aviation MRO Solutions
Aircraft Radio Avionics
Full steam ahead for a skies spectacular
BiteaByte baited its hook, started its motor and cruised into the iconic Darling Harbour to drive public relations, social media, digital marketing and content creation for the highly anticipated 2022 Sydney International Boat Show.
Australia’s biggest recreational boating lifestyle event demanded a campaign to match and BiteaByte delivered with an integrated strategy that reeled in an impressive haul of page views, media clips, social engagement and new fans and followers.
We secured high-quality national media interest in the event, enticed visitors with captivating social posts, piqued industry interest with compelling written content, boosted subscribers with an irresistible competition and strengthened relationships between the Boating Institute of Australia (BIA), Mulpha Events, exhibitors, stakeholders and partners.
The campaign contributed to huge crowds and impressive sales over five massive days.