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LITTLE SISTER'S TRUCK WASH

LITTLE SISTER'S TRUCK WASH

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Sydney International Boat Show

Full steam ahead for a seawater spectacular

BiteaByte baited its hook, started its motor and cruised into the iconic Darling Harbour to drive public relations, social media, digital marketing and content creation for the highly anticipated 2022 Sydney International Boat Show.

Australia’s biggest recreational boating lifestyle event demanded a campaign to match and BiteaByte delivered with an integrated strategy that reeled in an impressive haul of page views, media clips, social engagement and new fans and followers.

We secured high-quality national media interest in the event, enticed visitors with captivating social posts, piqued industry interest with compelling written content, boosted subscribers with an irresistible competition and strengthened relationships between the Boating Institute of Australia (BIA), Mulpha Events, exhibitors, stakeholders and partners.

The campaign contributed to huge crowds and impressive sales over five massive days.

  • Facebook Ads
  • Insta Ads
  • Google Ads
  • Pinterest Ads

Client

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Industry

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Results

Media Clips
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Audience Reach
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Broadcast clips
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Total National Clips
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Organic Social Results (Results across Facebook, Instagram, and LinkedIn)

Pieces of Content Delivered
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Total Organic Reach
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Organic Impressions
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Total Organic Engagements
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New Social Media Followers
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Paid Social Results

Unique Landing Page Visits
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Entrants/Email Subscribers
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Per Conversion Rate
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Deliverables

Platform Stratergy

We opted for Facebook and Instagram as our primary content advertising platforms, targeting individuals interested in trucking tools, trucking companies, and truck service providers. We maintained a consistent look with image posts featuring our signature logo and fonts across social media.

Content Publishing

The client furnished us with a social media calendar and authentic images, as well as supporting visuals of their workstations. We strategically scheduled content during peak hours to maximize engagement. Each post was enriched with relevant hashtags, optimized captions, and specific keywords to enhance its impact.

Design Styles

The Client had no specific preference but to keep the original images on every platform. The brand guide was followed for colors and fonts. The design consists of service promotion in each post with a CTA and contact details. The design approach was minimalistic, as per the client’s request with their signature aesthetics.

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We opted for Facebook and Instagram as our primary content advertising platforms, targeting individuals interested in trucking tools, trucking companies, and truck service providers. We maintained a consistent look with image posts featuring our signature logo and fonts across social media.

Winning Tactics

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Statergic Planning

Our campaigns commenced with a primary focus on building brand awareness. Initially, our goal was to grow our follower base, reconnect with previous customers, and attract new ones. As the campaign evolved, we introduced various coupons for customers who booked through our website, further enhancing our engagement strategy.
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CTA Optimization

Our primary keyword strategy revolved around three key phrases: “Book Now,” “Visit Us,” and “Get Started.” Each post featured a call-to-action (CTA) in the form of a button. These CTAs were strategically integrated to boost engagement and promote interactivity within our posts.
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Modern Visuals

We adhered to our client’s specifications, prioritizing a clean and authentic visual approach in line with their brand guidelines. Our careful optimization of text and images ensured a polished and inviting brand image, poised to deliver top-tier service.

Campaign highlights

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