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Sydney International Boat Show

Full steam ahead for a seawater spectacular

BiteaByte baited its hook, started its motor and cruised into the iconic Darling Harbour to drive public relations, social media, digital marketing and content creation for the highly anticipated 2022 Sydney International Boat Show.

Australia’s biggest recreational boating lifestyle event demanded a campaign to match and BiteaByte delivered with an integrated strategy that reeled in an impressive haul of page views, media clips, social engagement and new fans and followers.

We secured high-quality national media interest in the event, enticed visitors with captivating social posts, piqued industry interest with compelling written content, boosted subscribers with an irresistible competition and strengthened relationships between the Boating Institute of Australia (BIA), Mulpha Events, exhibitors, stakeholders and partners.

The campaign contributed to huge crowds and impressive sales over five massive days.

  • Facebook Ads
  • Insta Ads
  • Google Ads
  • Pinterest Ads

Client

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Industry

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Results

Media Clips
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Audience Reach
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Broadcast clips
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Total National Clips
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Organic Social Results (Results across Facebook, Instagram, and LinkedIn)

Pieces of Content Delivered
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Total Organic Reach
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Organic Impressions
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Total Organic Engagements
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New Social Media Followers
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Paid Social Results

Unique Landing Page Visits
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Entrants/Email Subscribers
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Per Conversion Rate
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Deliverables

Platform Stratergy

Our client company harnessed the power of a customized social media marketing strategy, meticulously developed through an analysis of the target audience’s demographics and psychographics. This strategy enabled us to align our content and advertising initiatives precisely with the company’s objectives and the audience’s inclinations, leading to valuable outcomes.

Content Publishing

With our assistance, they formulated an inclusive content publication plan for a variety of social media posts. These posts were instrumental in disseminating information about the company, its products, and ways to order those products. We took a thoughtful approach in curating content components, including the company logo, product information, and contact details for these posts.

Design Styles

In terms of design, our preference leaned towards a sleek and uncluttered theme that showcased the importance of white space and modern aesthetics. This was achieved through the incorporation of a striking color palette, which included whites, blacks, grays, and vibrant teal. Additionally, we introduced a subtle hint of orangish-yellow in specific posts to add some visual variety.

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Established and cultivated relationships with key Sydney media, stakeholders and exhibitors on behalf of BIA and Mulpha Events.

Winning Tactics

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Strategic Planning

Our client’s marketing profiles underwent a comprehensive evaluation, leading us to develop a well-defined social media strategy. In addition, we established key performance indicators (KPIs) to steer our actions and measure the efficiency of resource allocation.
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CTA Optimization

We paid special attention to the CTA button’s visibility and its separation from the content, so users could easily know about their next actions and their ultimate destination. The button’s primary function was to enhance user interaction with the company’s store, leading to product sales.
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Modern Visuals

With the infusion of stylish visual designs, we brought the client’s brand into the contemporary spotlight, enhancing the attractiveness and visual resonance of their brand assets. This enhancement was accomplished by using bold and impactful visuals that radiated a sense of durability and trustworthiness.

Campaign highlights

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