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TOP PARAGON RESOURCE






Sydney International Boat Show
Full steam ahead for a seawater spectacular
BiteaByte baited its hook, started its motor and cruised into the iconic Darling Harbour to drive public relations, social media, digital marketing and content creation for the highly anticipated 2022 Sydney International Boat Show.
Australia’s biggest recreational boating lifestyle event demanded a campaign to match and BiteaByte delivered with an integrated strategy that reeled in an impressive haul of page views, media clips, social engagement and new fans and followers.
We secured high-quality national media interest in the event, enticed visitors with captivating social posts, piqued industry interest with compelling written content, boosted subscribers with an irresistible competition and strengthened relationships between the Boating Institute of Australia (BIA), Mulpha Events, exhibitors, stakeholders and partners.
The campaign contributed to huge crowds and impressive sales over five massive days.
- Facebook Ads
- Insta Ads
- Google Ads
- Pinterest Ads
Client
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Industry
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Results
Organic Social Results (Results across Facebook, Instagram, and LinkedIn)
Paid Social Results
Deliverables
Platform Stratergy
Content Publishing
Design Styles
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Winning Tactics

Strategic Planning

CTA Optimization

Modern Visuals
Campaign highlights


