Innovation With Pixels



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Sydney International Boat Show

Full steam ahead for a seawater spectacular

BiteaByte baited its hook, started its motor and cruised into the iconic Darling Harbour to drive public relations, social media, digital marketing and content creation for the highly anticipated 2022 Sydney International Boat Show.

Australia’s biggest recreational boating lifestyle event demanded a campaign to match and BiteaByte delivered with an integrated strategy that reeled in an impressive haul of page views, media clips, social engagement and new fans and followers.

We secured high-quality national media interest in the event, enticed visitors with captivating social posts, piqued industry interest with compelling written content, boosted subscribers with an irresistible competition and strengthened relationships between the Boating Institute of Australia (BIA), Mulpha Events, exhibitors, stakeholders and partners.

The campaign contributed to huge crowds and impressive sales over five massive days.


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Organic Social Results (Results across Facebook, Instagram, and LinkedIn)

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Platform Stratergy

A tailored social media marketing strategy, informed by our analysis of the target audience’s demographics and psychographics, greatly benefited this company. Subsequently, we aligned our content and advertising efforts seamlessly with the school’s goals and the preferences of the audience.

Content Publishing

Their content publication strategy for various social media posts was carefully developed with our team’s guidance. These posts served as informative channels, conveying details about the institute, its services, and user contact options. We thoughtfully curated content components, including the company logo, product and service information, and contact details, to enhance these posts.

Design Styles

Regarding design, our preference was for a clean, uncluttered theme that made ample use of white space and embraced modern aesthetics. This transformation was realized through the integration of a striking color palette that included whites, blacks, grays, and lively blues. Additionally, we introduced a subtle touch of orangish-yellow in select posts to diversify the visual appeal.

Extra Box

Established and cultivated relationships with key Sydney media, stakeholders and exhibitors on behalf of BIA and Mulpha Events.

Winning Tactics

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Strategic Planning

After conducting an in-depth analysis of our client’s current marketing environment, we crafted a clear social media strategy. Furthermore, we put in place key performance indicators (KPIs) to guide our efforts and assess the effectiveness of resource allocation.
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CTA Optimization

Our focus was on ensuring that the CTA button was easily noticeable and separated from the content, offering users clear guidance on their next steps and the destination of those steps. The primary objective of the button was to facilitate user communication with the school’s team.

Modern Visuals

We modernized the client’s brand by introducing trendy visual designs that increased the attractiveness and visibility of their brand assets. This modernization was achieved through the integration of striking and forceful visuals that conveyed a feeling of robustness and stability.

Campaign highlights

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