Social Media Marketing

We are seeking a creative and data-driven Social Media Marketing Specialist to manage and optimize our social media presence across various platforms. The ideal candidate will have a passion for social media trends, digital marketing, and a deep understanding of the target audience. You will collaborate with the marketing team to develop and implement social media strategies that align with our brand’s voice and objectives.

Responsibilities:

• Develop and execute social media marketing strategies to achieve brand awareness, engagement, and lead generation goals.
• Create, curate, and manage compelling content for our social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Monitor and engage with the community, responding to comments, messages, and inquiries in a timely and professional manner.
• Plan and execute social media campaigns, contests, and promotions to drive user participation and interaction.
• Analyze social media performance metrics, track KPIs, and generate regular reports to measure the effectiveness of campaigns and identify areas for improvement.
• Stay up-to-date with social media trends, platform updates, and best practices to ensure our strategies remain innovative and impactful.
• Collaborate with the design team to create visually appealing and shareable graphics and videos for social media.
• Identify and leverage influencers and partnerships to expand our social media reach.
• Monitor industry trends, competitors, and relevant conversations to identify new opportunities and ideas.
• Stay informed about emerging social media platforms and recommend their potential incorporation into our marketing mix.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Specialist or similar role, with a strong portfolio of successful social media campaigns.
• In-depth knowledge of various social media platforms and their respective audiences.
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) to track performance and generate insights.
• Strong creative writing and communication skills, with a keen eye for visual content.
• Understanding of SEO and content marketing principles as they relate to social media.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Excellent interpersonal skills and the ability to collaborate with cross-functional teams.
• A strategic thinker with the ability to proactively identify opportunities and propose innovative ideas.
• Familiarity with paid social media advertising is a plus.